In the business-to-business world, understanding who you're targeting helps you craft better offers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     Understanding B2B Personas A B2B customer persona is

In the business-to-business world, understanding who you're targeting helps you improve messaging. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     Understanding B2B Personas It includes information about thei

From accounting and IT to marketing and HR, business services help reduce costs across all sectors. Understanding the types and value of business services can strengthen your operations.     Understanding Business Services They are usually non-tangible and don’t invo